The TUDOR brand was first launched in 1926 by Rolex founder, Hans Wilsdorf, as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point.

Their commitment to produce the highest quality watches led to TUDOR timepieces being adopted for use by a number of professional organisations, including militaries and expedition teams around the world. Since 2015, TUDOR has offered in-house manufactured COSC-rated movements, powering watches made with innovative design and state-of-the art production processes.